Creating Digital Agility within Effective Partnerships at 2017 Malaysia Airlines Partners Forum

Tuesday, 23rd May 2017

It was no ordinary morning on 23 May 2017 at the Malaysia Airlines Headquarters at Southern Support Zone. As early as 7.45 am that morning, throes of vehicles made a beeline past the security check points. Smartly-dressed corporate folks were seen making their way into the building. Suddenly, the Ground Floor was transformed into a formal suit-and-tie international venue where CEOs and top management from our key partner companies chose to spend half a day with Malaysia Airlines GCEO and C-suite for the second time in our networking event, specially organised for our partner community.

Once a year, we get together to share our business priorities and transformation strategy with our key partners. We believe in fostering long-term partner relationships besides taking this opportunity to assert better value for their products and/or services. Themed "Creating Digital Agility within Effective Partnerships" this event saw the culmination of 216 attendees comprising over 100CEOs and top management from 61 partner companies who joined our senior management to witness the unveiling of our business initiatives set against a digitization agenda for 2017 and beyond.

This year's event saw a number of firsts. The opening act was performed by none other than our MAG's Got Talent winner, Ahmad Aisamuddin Ahmad Bistmam when he delivered a resounding drum performance. It symbolised synchronicity, alignment, focus and coordination. These are key traits of working closely with our key partners to ensure that all of us reach our mutual destination to the best of our efforts. Another first was the earth-shattering ice breaker which rocked the stage and the auditorium when 10 able-bodied men showed off their war cry - the Hakka. So engaging was their performance that they had the audience eating out from their hands - everyone got up to the feet and did the Hakka. Yet another first was that we twinned this forum with our Airport Day agenda where airport authorities, both local and international, also joined this event.

The event was not all about fun and games but the energy in the auditorium was certainly pumped up throughout the entire time. The speakers comprising GCEO, CFO, CCO, COO, CIO and Head of Group Procurement shared simple, straightforward and honest messages about our plans to create digital agility in our planned initiatives.

All in all it was half a day well spent for everyone. We thanked our key partners for making time for this forum [some came from Europe, Middle East, China and Japan], and for their continuous support all this time. And of course, we treated our guests to a simple and delicious lunch [yes, our signature satay was certainly on the menu]. The overall feedback received was that this year's event was an even better one than last year - richer in content and message flow, and the programme mix was more interesting. For the Malaysia Airlines team, it was yet another fulfilling and productive session as we strive to keep our key partners aligned and synchronised in their understanding of our business ecosystem and corporate values. In the eyes of our key partners, we have raised the bar.

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